Ghanaian musicians, Kofi Kinaata and Diana Hamilton have signed ambassadorial deals with insurance company Enterprise Life.
The two were officially unveiled as ambassadors for Enterprise Life in a short ceremony on Tuesday, May 11, 2021 at their headquarters in Accra.
Both Kofi Kinaata and Diana Hamilton will be preaching the aims and ambitions of the insurance company towards changing the lives of Ghanaians in the form of advertisements among others.
Enterprise Life is an insurance company under Enterprise Group Limited. The group was created to deliver sustained growth by taking advantage of the profitable business opportunities in sectors of the economy, other than insurance, such as Pensions, Real Estate etc.
The group is managed by a team of proven and accomplished professionals with vast experience.
The Enterprise Life, is Ghana’s leading life Insurance company a position it attained in 2015 after fifteen years in business , the highest ranked insurance company and leader in the financial services sector according to the Ghana Club 100 rankings (2014).
Enterprise Life offers affordable life changing solutions, including the newly Enhanced Funeral Finance Plan and The Family Income Protection Plan, amongst an assortment of innovative and tailor-made products and services.
Currently, Enterprise Life has a presence in the Gambia.
Meanwhile, the Enterprise Group was incorporated on 24th November 2008 and is the holding company of the Group. The original entity was Enterprise Insurance Company, established in 1924 and is the oldest insurance company in Ghana. It was listed on the Ghana Stock Exchange (GSE) in 1991 as the first insurance company to be publicly listed in Ghana.
Following a restructuring of the Group in 2010, Enterprise Group was incorporated to become the holding company and was listed on GSE in place of Enterprise Insurance which was subsequently delisted.
Enterprise Group has a partnership with Black Star Holdings Limited (BHSL). Black Star Holdings Limited (BSHL) is a wholly owned subsidiary of Leapfrog Strategic African Investments (LSAI), which is a separate account managed by Leapfrog Investments, and in which Prudential Financial, Inc., USA (PFI) is the primary investor.
Under the transaction, BSHL has acquired Sanlam’s stake in the three subsidiary companies of Enterprise Group: Enterprise Insurance, Enterprise Life, Enterprise Trustees as well as Enterprise Properties.
Enterprise Insurance is the largest private insurance company in Ghana and is currently the highest ranked general insurance company in the Club 100 listing. It was the first insurance company to be listed on the Ghana Stock Exchange.
The Company has won many awards over the years including CIMG’s “Insurance Company of the Year” in 2014 and 2015, and the Gold award in the Business and Financial Services Excellence awards. It is currently rated in Category ‘A’ by Global Credit Rating of South Africa, for Claims Paying Ability.
Its strength in claims payment was confirmed in the aftermath of the unfortunate Accra floods of 3rd June, 2015 for which the Company paid approximately GHS 70m in claims within weeks of the sad event. That notwithstanding, the Company was nevertheless able to deliver Underwriting Profit for 2015, a confirmation of its formidable reinsurance structure.
